(Attock VU Group) [VUSR.NET] MGT603 midterm paper 3-12-2011

Aslam o Alykum Dear Fellows,

New Topic : MGT603 midterm paper 3-12-2011

 

Total Marks           = 44

Total Question=     = 32

MCQS =                  28

Subjective 3 marks =  2

Subjective 5 marks =  2

What are Activity Ratios?       (3)

What is market penetration strategy, Please explain with an example from a
local or multinational firm                    (3)

What are the five forces of Porter's Model?        (5)

What can be possible situations in which market development would be a
particularly a good strategy to be pursued         (5)
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