MGT301 - Principles of Marketing


Feb 03 2012

Define and differentiate between Catalog Marketing, KIOSK Marketing and Database Marketing 5marks

How do channel members add value to a marketing system? 5marks

What is meant by competitors centered company? Write down advantages and disadvantages of such type of cpmpanie 5marks

What are the characteristics of satisfied and loyal customers?5marks


What could be the different basis for designing the Sales Force Structure? 3marks

Why are multichannel distribution systems gaining popularity today? 3 marks

Why products decline, explain your answer with reasons, at least three. 3 marks