Friday, December 30, 2011

(Attock VU Group) MGT301 Quiz 3rd Solved

In which strategy command spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the products, the retailer will ask the wholesales and wholesales will ask the producers.

Pull Strategy (Not Sure)

Positioning Strategy

Push Strategy

Segmentation Strategy

 

 

Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.

Complex buying behavior

Dissonance-reducing buying behavior

Habitual buying behaviors

Variety-seeking buying behaviors

 

Distribution of product to get it in the marks refers to which of the following activities?

Selling Activities

Advertising activities

Promotion Activities

Place or distribution activities

 

 

The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?

Segmenting (Not Sure)

Differentiating

Target marketing

Concentrating

 

Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?

Concentrated

Multisement

Total Marks

Target Marking

 

Which of the following is NOT a part of the macro-environment?

Demographic forces

Natural Forces

Competitor' forces

Political forces

 

 

 

 

 

 

Which of the following is NOT an alternative to increase in the process of a commodity ?

Reducing product size

Using Less Expensive materials

Unbundling the product

Non of the above

 

 

 

Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

Physiological need

Safely need

Need recognition

Self- Actualization

 

 

Which one of the following is a key to build lasting relationships with consumers?

 

Price of the product

Need recognition

Nature of Product

Customer Satisfaction

 

Which of the following may be ignored while making channel distribution

decisions?

Analyzing Consumer Service Needs

Setting Channel Objectives and Constraints

Identifying Major Alternatives

None of the above

Which of the following is NOT an external factor while setting the price of a

new product?

Nature of Market and Demand

Competitor's Strategies and prices

Environmental factors

None of the above

A transaction in which the organization is making an initial purchase of an

item to be used to perform a new job refers to which of the following

purchases?

Straight rebuy purchase

Delayed purchase

New-task purchase

Modified rebuy purchase

A network of networks that consists of millions of smaller domestic,

academic, business, and government networks, which together carry

various information and services. Which one of the following networks

represents it?

LAN

Intranets

Extranet

Internet

Identify the name of a vast public web of computer networks that connect

users of all types all around the world to each other?

Intranets

Extranets

Internet

Bytes

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five

In which of the following stage marketer provides quality product and

services without variation in quality?

Storing

Selling

Standardizing and grading

Risk Taking

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics

Citizen-action publics

Which one of the following stage is NOT a part of buyer's black box?

Brand choice

Product choice

Need recognition

Dealer choice

If a company's customers are concentrated in a small geographic area and

the company sells technical products, which promotion method will it most

likely use?

Advertising

Publicity

Personal selling

Sales promotion

 

 

Which of the following may be ignored while making channel distribution decisions?

Analyzing Consumer Service Needs

Setting Channel Objectives and Constraints

Identifying Major Alternatives

None of the above

 

 

Which of the following is NOT an external factor while setting the price of a new product?

Nature of Market and Demand

Competitor's Strategies and prices

Environmental factors 

None of the above

 

 

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Straight rebuy purchase

Delayed purchase

New-task purchase 

Modified rebuy purchase

 

 

A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?

LAN

Intranets

Extranet

Internet 

 

 

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?

Intranets

Extranets

Internet 

Bytes

 

 

How many stages involved in the consumer adoption process?

Six

Seven

Three

Five 

 

 

In which of the following stage marketer provides quality product and services without variation in quality?

Storing

Selling

Standardizing and grading 

Risk Taking

 

 

Which public take developments into account on larger scale?

Financial publics

Media publics

Government publics  

Citizen-action publics

 

 

Which one of the following stage is NOT a part of buyer's black box?

Brand choice

Product choice

Need recognition 

Dealer choice

 

 

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

Advertising

Publicity

Personal selling

Sales promotion

 

n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?

  Brand Equity

  Brand Positioning

  Brand Packaging

  Brand Labeling

 

"Provide more quality products and services without variation in the quality" refers to which of the following marketing functions?

  Standardizing and grading

  Transporting

  Storing

Selling

 

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?

  Mail

  Telephone

  Personal interview

  All of the given options

 

Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?

  Product Line Pricing

  Optional Product Pricing

  Captive Product Pricing

  By Product Pricing

 

 

 

 

 

Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?

  MArket

  Customer

  Product

  All of the above

 

Which one of the following is an example of a convenience consumer product?

  Petrol

  A motorcycle

  A bicycle

  Athletic shoes

 

"Planning that involves developing a strategy to meet competition and ensure long-term survival and growth" represents which one of the following planning types

  Long-range planning

  Short-range planning

  Annual planning

  Strategic planning

 

The process of shaping and refining potential product ideas refers to which one of the following options?

  Prototype development

  Concept development

  Test marketing

Idea screening

 

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

  Natural environment

  Political environment

Societal environment

  Cultural environment

 

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?

  Marketing data

  Marketing intelligence

  Web Master

  Secondary data

 

 

 

 

Quiz Start Time: 08:45 PM 
Time Left 82
sec(s) 
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?

 

Quiz Start Time: 08:45 PM 
Time Left 87
sec(s) 
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy



Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing

 

 

 

 

 

 

 

 


Time Left 87
sec(s) 
Question # 4 of 10 ( Start time: 08:49:04 PM ) Total Marks: 1
Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing

 

Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 5 of 10 ( Start time: 08:50:11 PM ) Total Marks: 1
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude


Quiz Start Time: 08:45 PM 
Time Left 86
sec(s) 
Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.


Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.

 

 

 

 

Question # 7 of 10 ( Start time: 08:52:27 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings


Quiz Start Time: 08:45 PM 
Time Left 88
sec(s) 
Question # 8 of 10 ( Start time: 08:53:24 PM ) Total Marks: 1
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis





Quiz Start Time: 08:45 PM 
Time Left 87
sec(s) 
Question # 9 of 10 ( Start time: 08:54:54 PM ) Total Marks: 1
All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards


sec(s) 
Question # 10 of 10 ( Start time: 08:56:06 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business

  


--
Zindagi mein 2 Logo ka buhat khayal rahkoooo

Ist woh jiss ney tumhari jeet ke Liye buhat kuch hara hoo (Father)

2nd woh jiss ko tum ney har dukh me pukaara hoo (Mother)

Regards, 
Umair Saulat

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