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On 1/31/12, Umair Saulat <saulat.umair@googlemail.com> wrote:
> *MGT301 Quiz No.5*
>
> *Last Date 31-01-2012*
>
> * *
>
> Once a product prototype is developed, it is ready to enter into which of
> the following stage of new product development?
> Select correct option:
>
> Commercialization
> Idea screening
> Concept development
> Test marketing
>
>
>
> Which one of followings is not a positioning task
> Select correct option:
>
> Identify the a set of possible competitive advantage
> Choosing the right competitive advantage
> Selecting the target market
> Selecting the positioning strategy
>
>
>
> Marketers are interested in the roles and influence of the husband, wife
> and children on the purchase of different products and services. Which one
> of the following segment is being studied by the marketer?
> Select correct option:
> Family
> Social class
> Opinion leader
> Reference group
>
>
>
> Is an inventory supply system that operates with very low inventories and
> requires fast, on-time delivery.
> Select correct option:
>
> JIT(Just In Time)
> Supply Chain Management
>
>
>
> Which of the following statements about rebates is true?
> Select correct option:
> Refunds paid to consumers after a purchase.
> Final consumer gets a producer's price reduction.
> Offered but then never request the refund.
> All of the above.
>
>
>
>
>
>
>
>
>
> transaction in which the organization is making an initial purchase of an
> item to be used to perform a new job refers to which of the following
> purchases?
> Select correct option:
>
> Straight rebuy purchase
> Delayed purchase
> New-task purchase
> Modified rebuy purchase
>
>
>
> Which of the following set refers to the order of action in marketing
> control process?
> Select correct option:
>
> Measure performance – evaluate performance – corrective action – set goals
> Corrective action – set goals - measure performance – evaluate performance
> Set goals - Measure performance – evaluate performance - corrective action
> Set goals - Measure performance – corrective action – evaluate performance
>
>
>
> Developing a product or service involves defining the benefits that it will
> offer. The benefits such as quality, features and design, style that are
> communicated and delivered comes under which of the following categories?
> Select correct option:
>
> Private brands
> Product attributes
> Consumer products
> Product mixes
>
>
>
> You are planning to install a steel manufacturing plant in your city. For
> that purpose you want to have a supplier who supplies you the steel in raw
> form for manufacturing. Here supplier supplies you which of the following
> form of industrial product?
> Select correct option:
>
> Material and parts
> Capital items
> Supplies and services
> None of the given options
>
>
>
> Which promotion mix ingredient costs considerably more than advertising to
> reach one person but can provide more immediate feedback?
> Select correct option:
>
> Publicity
> Sales promotion
> Personal selling
> Public relations
>
>
>
> A marketer has brought same products in the market for all segments without
> considering the needs and wants of the customers. Which one of the
> following strategy is being practiced by the marketer?
> Select correct option:
>
> Undifferentiated marketing strategy
> Differentiated marketing strategy
> Concentrated marketing strategy
> Custom marketing strategy
>
>
>
> Which one of the following groups of people gets the product exposure but
> is not often perceived by the majority of potential buyers as typical
> consumers?
> Select correct option:
> Early Adopter
> Early Majority
> Late Majority
> Innovators
>
>
>
> Setting low prices to encourage initial product trial and to generate sales
> growth reflects which one of the following pricing method?
> Select correct option:
>
> Penetration pricing
> Skimming pricing
> Competition-Based Pricing
> Cost-Based Pricing
>
>
>
> Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides
> to go to a store that provides the best possible selection of jewellery.
> His best choice would be to shop at a *________* store.
> Select correct option:
>
> Department
> Discount
> Specialty
> Convenience
>
> *me*: Mr. A retains complete ownership of all members of its distribution
> channel. Mr. A channel would be best described as which of the following
> VMS?
> Select correct option:
>
> Corporate
> Contractual
> Conventional
> Administered
>
>
>
> Which one of the following option open to smaller firms that serves some
> part of the market that is not likely to attract the attention of the
> larger firms?
> Select correct option:
>
> Market leader
> Market challenger
> Market follower
> Market niche
>
>
>
> Sale is decreasing due to substitute product, this statement related to
> which one of the following research?
> Select correct option:
> Causal research
> Observational research
> Experimental research
> Survey research
>
>
>
> Which one of the following is NOT base for marketing segmentation?
> Select correct option:
> Consumer markets
> Industrial markets
> Business markets
> International markets
>
>
>
> Which one of the following research instrument is used to collect large
> amount of information at the low cost?
> Select correct option:
>
> Mail questionnaires
> Telephone interviewing
> Personal interviewing
>
>
>
> The purpose of idea generation is to create a *___* of ideas. The purpose
> of succeeding stages is to *___* that number.
> Select correct option:
>
> Small number; reduce
> Small number; increase
> Large number; increase
> Large number; reduce
>
> * *
>
> * *
>
> * *
>
> * *
>
> * *
>
> Segments of consumers having similar needs and buying behavior even they
> are located in different countries" refers to which of the following
> segmentation?
>
> Select correct option:
>
>
>
> International marketing segmentation
>
> Consumer marketing segmentation
>
> Business marketing segmentation
>
> Intermarket segmentation
>
>
>
> Which one of the following steps comes after identifying and defining
> problem in marketing research?
>
> Select correct option:
>
>
>
> Interpretation
>
> Implementation
>
> Developing the research plan
>
> Observation
>
> There are __ ways through which the organizations change their prices to
> meet the change in demand of a product.
>
> Select correct option:
>
>
>
> 1
>
> 2
>
> Gillette was the first marketer of disposable razors to offer a product
> specifically designed for men. This is an example of segmentation using
> which of the following variables?
>
> Select correct option:
>
>
>
> Demographic
>
> Psychographic
>
> Geographic
>
> Product use
>
>
>
> Whether the price raised or lowered, the action will affect on:
>
> Select correct option:
>
>
>
> Buyers
>
> Competitors
>
> Competitors
>
> All of above
>
>
>
> Nationally distributed consumer convenience products such as cigarettes are
> MOST likely distributed through which of the following channels?
>
> Select correct option:
>
>
>
> Producer, agents, wholesalers, retailers, consumers
>
> Producer, wholesalers, consumers
>
> Producer, wholesalers, retailers, consumers
>
> Producer, industrial distributor, wholesalers, retailers, consumers
>
>
>
> High involvement in purchase and perceive a significant differences among
> brands comes in which type of buying behavior.
>
> Select correct option:
>
>
>
> Dissonance-reducing buying behavior
>
> Complex buying behavior
>
> Variety-seeking buying behavior
>
> Habitual buying behavior
>
>
>
> Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides
> to go to a store that provides the best possible selection of jewellery.
> His best choice would be to shop at a ________ store.
>
> Select correct option:
>
>
>
> Department
>
> Discount
>
> Specialty
>
> Convenience
>
>
>
> A cash-and-carry wholesaler would be expected to:
>
> Select correct option:
>
>
>
> Provide transportation
>
> Handle high turnover products
>
> Carry a wide variety of products
>
> Provide a wide range of services
>
>
>
> Question # 1 of 20 ( Start time: 07:05:32 PM ) Total Marks: 1
>
> Finance, research and development, purchasing and manufacturing are all
> activities of which element of the micro environment?
>
> Select correct option:
>
> The supplier
>
> The Competitor
>
> The company
>
> The public
>
>
>
> High involvement in purchase and perceive a significant differences among
> brands comes in which type of buying behavior.
>
> Select correct option:
>
> Dissonance-reducing buying behavior
>
> Complex buying behavior
>
> Variety-seeking buying behavior
>
> Habitual buying behavior
>
>
>
> Question # 3 of 20 ( Start time: 07:06:30 PM ) Total Marks: 1
>
> Which one of the following is the final stage of the selling process?
>
> Select correct option:
>
> Closing
>
> Trial close
>
> Presentation
>
> Follow-up
>
>
>
> Question # 4 of 20 ( Start time: 07:07:01 PM ) Total Marks: 1
>
> The process of shaping and refining potential product ideas refers to which
> one of the following options?
>
> Select correct option:
>
> Prototype development
>
> Concept development
>
> Test marketing
>
> Idea screening
>
>
>
> Question # 5 of 20 ( Start time: 07:08:28 PM ) Total Marks: 1
>
> The strategic marketing process is how an organization allocates its
> marketing mix resources to reach its:
>
> Select correct option:
>
> Stated business ideas
>
> Target markets
>
> Competition
>
> Area of expertise
>
> dua4566: 2
>
> waqas.vu09: 2
>
> 7:09 PM sweetlook44: Quiz Start Time: 07:05 PM
>
> Time Left 88
>
> sec(s)
>
>
>
> The BCG growth-share matrix classifies which of the following four types of
> SBUs?
>
> Select correct option:
>
> Product; price; promotion; placement
>
> Sales; market share; price; promotion
>
> Stars; cash cows; question marks; dogs
>
> Planning; organizing; leading; controlling
>
>
>
> Question # 7 of 20 ( Start time: 07:09:28 PM ) Total Marks: 1
>
> Four common sources of internal data include the accounting department,
> operations, the sales force and the other one?
>
> Select correct option:
>
> Owners
>
> Stockholders
>
> Marketing department
>
> Quality control department
>
> me: 2??
>
>
>
> Question # 8 of 20 ( Start time: 07:10:08 PM ) Total Marks: 1
>
> What is our business? Who's our customer? What do our customers value? What
> should our business be? All these simple-sounding questions define which of
> the following concepts?
>
> Select correct option:
>
> Objectives and goals
>
> Mission statement
>
> Business portfolio
>
> Operational strategies
>
>
>
> Question # 9 of 20 ( Start time: 07:11:06 PM ) Total Marks: 1
>
> If Proctor and Gamble, the makers of Ariel, need to know what percentage of
> customers examines product labels before making a product selection in the
> supermarket? By which method this study would be accomplished?
>
> Select correct option:
>
> Focus groups
>
> Mail surveys
>
> Personal interviews
>
> Observation
>
>
>
> Question # 10 of 20 ( Start time: 07:11:55 PM ) Total Marks: 1
>
> Which product life cycle stage features an emphasis on informative
> promotion, development of distribution channels and low sales?
>
> Select correct option:
>
> Market establishment
>
> Market introduction
>
> Market growth
>
> Market maturity
>
>
>
> Question # 11 of 20 ( Start time: 07:13:08 PM ) Total Marks: 1
>
> Annual licensing fees and monthly rent for a day care center are examples
> of which one of the following costs?
>
> Select correct option:
>
> Fixed costs
>
> Variable costs
>
> Derived costs
>
> Total costs
>
>
>
> Question # 12 of 20 ( Start time: 07:14:23 PM ) Total Marks: 1
>
> General pricing approaches and pricing strategies are ______ things.
>
> Select correct option:
>
> One and the same things
>
> Different things
>
>
>
> Question # 13 of 20 ( Start time: 07:15:02 PM ) Total Marks: 1
>
> Publics including workers, managers, volunteers and the board of directors
> show which of the following publics?
>
> Select correct option:
>
> Citizen-action publics
>
> Local publics
>
> General publics
>
> Internal Publics
>
>
>
> Question # 14 of 20 ( Start time: 07:15:40 PM ) Total Marks: 1
>
> In which strategy company spend a lot on advertising and consumer promotion
> to build up consumer demand, if successful then consumer will ask their
> retailers for the product, the retailer will ask the wholesalers and
> wholesalers will ask the producers.
>
> Select correct option:
>
> Pull Strategy
>
> Positioning Strategy
>
> Push Strategy
>
> Segmentation Strategy
>
>
>
> Question # 15 of 20 ( Start time: 07:16:09 PM ) Total Marks: 1
>
> Sales promotion includes a wide assortment of tools. Which one of the
> following is NOT one of these tools?
>
> Select correct option:
>
> Contests
>
> Premiums
>
> Telephone surveys
>
> Coupons
>
>
>
> Question # 16 of 20 ( Start time: 07:16:46 PM ) Total Marks: 1
>
> To attract customers into stores, ABC Company advertises its milk at less
> than cost, hoping that customers will purchase other groceries as well. It
> reflects which one of the following pricing strategy?
>
> Select correct option:
>
> Special-event pricing
>
> Experience curve pricing
>
> Superficial discounting
>
> Loss leader pricing
>
>
>
> Question # 18 of 20 ( Start time: 07:18:03 PM ) Total Marks: 1
>
> Beyond quality level, high quality also can mean high levels of quality
> consistency. Here, "Freedom from defects and consistency in delivering a
> targeted level of performance" refers to which of the following qualities?
>
> Select correct option:
>
> Perceived quality
>
> Product quality
>
> Adherence quality
>
> Conformance quality
>
>
>
> Question # 19 of 20 ( Start time: 07:19:03 PM ) Total Marks: 1
>
> A marketing manager of a large consumer foods company is studying
> distribution, promotion, and price of the company's product. Marketing
> manager is studying which one of the following concepts?
>
> Select correct option:
>
> Marketing strategy
>
> Marketing mix
>
> Market offering
>
> Marketing plan
>
>
>
> Question # 20 of 20 ( Start time: 07:19:37 PM ) Total Marks: 1
>
> Making more sales to current customers without changing a firm's products
> refers to which of the following strategies?
>
> Select correct option:
>
> Market development
>
> Market growth
>
> Market penetration
>
> Product development
>
>
>
> Question # 1 of 20 ( Start time: 07:22:45 PM ) Total Marks: 1
>
> The environment that is made up of institutions and other forces affecting
> society's basic values, perceptions, preferences and behaviors shows which
> of the following environment?
>
> Select correct option:
>
> Cultural environment
>
> Fictitious environment
>
> Natural environment
>
> Political environment
>
>
>
>
>
>
>
>
>
>
>
> Which one of the following is NOT a part of market potential
>
> Select correct option:
>
> Size
>
> Growth rate
>
> Size and growth rate
>
> Inflation
>
>
>
> Question # 4 of 20 ( Start time: 07:24:21 PM ) Total Marks: 1
>
> Most of fast moving consumer goods (FMCG) companies are using _____ for the
> distribution of their products.
>
> Select correct option:
>
> Intensive Distribution
>
> Exclusive Distribution
>
> Selective Distribution
>
> None of above
>
>
>
> Question # 5 of 20 ( Start time: 07:24:53 PM ) Total Marks: 1
>
> Three main strategies for intensive growth are market penetration, product
> development and the other one?
>
> Select correct option:
>
> Product improvement
>
> Market saturation
>
> Market growth
>
> Market development
>
>
>
> Question # 6 of 20 ( Start time: 07:25:21 PM ) Total Marks: 1
>
> People vary in their emphasis on serving themselves versus serving others
> reflects which of the following views?
>
> Select correct option:
>
> People's views of themselves
>
> People's views of others
>
> People's views of organizations
>
> People's views of societies
>
>
>
> Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1
>
> What is the first step in target-cost pricing?
>
> Select correct option:
>
> Determine budget limitations
>
> Forecast sales
>
> Predict competitive reaction
>
> Define the market segment
>
>
>
> Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1
>
> Three common techniques sales managers use to boost sales force morale that
> include the organizational climate, sales quotas and which one of the
> following is the third technique?
>
> Select correct option:
>
> Positive incentives
>
> Positive thinking
>
> Positive recognition
>
> Positive feedback
>
>
>
> Question # 9 of 20 ( Start time: 07:27:26 PM ) Total Marks: 1
>
> Which of the following is NOT a part of the macro-environment?
>
> Select correct option:
>
> Demographic forces
>
> Natural forces
>
> Competitors' forces
>
> Political forces
>
>
>
> Question # 10 of 20 ( Start time: 07:27:58 PM ) Total Marks: 1
>
> Defining the problem and research objectives; developing the research plan;
> collecting information; analyzing the information; and presenting the
> findings, these are steps of which of the following steps?
>
> Select correct option:
>
> Marketing survey
>
> Marketing intelligence
>
> Marketing research
>
> Marketing study
>
>
>
> Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1
>
> When the size, purchasing power and profiles of business market segments
> can be determined, they are said to possess the requirement of being what?
>
> Select correct option:
>
> Measurable
>
> Accessible
>
> Substantial
>
> Actionable
>
>
>
> Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1
>
> If a company raises its price per unit, but keeps total fixed cost and
> variable cost per unit the same, the break-even point will be lower.
>
> Select correct option:
>
> True
>
> False
>
>
>
>
>
>
>
> Question # 15 of 20 ( Start time: 07:31:09 PM ) Total Marks: 1
>
> Fast-food restaurants offer tasty and convenient food at affordable prices;
> they contribute to fatness that harms consumer health and causes health
> problems in the long run. This statement reflects which one of the
> following concepts?
>
> Select correct option:
>
> Marketing concept
>
> Societal marketing concept
>
> Product concept
>
> Production concept
>
>
>
> Question # 16 of 20 ( Start time: 07:31:43 PM ) Total Marks: 1
>
> A transaction in which the organization is making an initial purchase of an
> item to be used to perform a new job refers to which of the following
> purchases?
>
> Select correct option:
>
> Straight rebuy purchase
>
> Delayed purchase
>
> New-task purchase
>
> Modified rebuy purchase
>
>
>
> Question # 17 of 20 ( Start time: 07:32:19 PM ) Total Marks: 1
>
> Which one of the following pricing policy may result in losing money on the
> product?
>
> Select correct option:
>
> Price leader
>
> Psychological discounting
>
> Penetration pricing
>
> Special-event pricing
>
>
>
> Question # 18 of 20 ( Start time: 07:33:19 PM ) Total Marks: 1
>
> "How are you telling consumers in your target group about your product"
> This question belongs to which marketing concept?
>
> Select correct option:
>
> Product
>
> Price
>
> Place
>
> Promotion
>
> Question # 19 of 20 ( Start time: 07:33:47 PM ) Total Marks: 1
>
> Which of the following is NOT an internal factor while setting the price of
> a new product?
>
> Select correct option:
>
> Marketing Strategy
>
> Objectives
>
> Marketing Mix
>
> None of the above
>
>
>
>
>
> Question # 20 of 20 ( Start time: 07:34:47 PM ) Total Marks: 1
>
> For a day care center, disposable diapers, juice boxes, cleaning supplies
> and electricity are examples of which one of the following costs?
>
> Select correct option:
>
> Fixed costs
>
> Variable costs
>
> Derived costs
>
> Total costs
>
>
>
> Question # 1 of 20 ( Start time: 07:38:58 PM ) Total Marks: 1
>
> In which of the following pricing the seller selects a given city as a
> "basing point" and charges all customers the freight cost from that city to
> the customer location, regardless of the city from which the goods are
> actually shipped?
>
> Select correct option:
>
> Base-point pricing
>
> Freight absorption pricing
>
> Transfer pricing
>
> Zone pricing
>
> dua4566: 1
>
>
>
> Question # 2 of 20 ( Start time: 07:39:23 PM ) Total Marks: 1
>
> Which one of the following is suspicious of change and adopts only after
> the product is no longer considered an innovation?
>
> Select correct option:
>
> Late majority
>
> Early Adopter
>
> Early Majority
>
> Laggards
>
>
>
> Question # 3 of 20 ( Start time: 07:40:00 PM ) Total Marks: 1
>
> Which one of these is form of direct marketing?
>
> Select correct option:
>
> Face to face marketing
>
> Catalog marketing
>
> Kiosk marketing
>
> All of above
>
>
>
> Question # 4 of 20 ( Start time: 07:40:35 PM ) Total Marks: 1
>
> Learning occurs through the interplay of all of the following EXCEPT which
> one of the following?
>
> Select correct option:
>
> Drives
>
> Stimuli
>
> Cues
>
> Behavior
>
> Question # 5 of 20 ( Start time: 07:41:21 PM ) Total Marks: 1
>
> Unique psychological characteristics that lead to relatively consistent and
> lasting responses to one's own environment refers to which one of the
> following?
>
> Select correct option:
>
> Belief
>
> Culture
>
> Personality
>
> Self-awareness
>
> Question # 6 of 20 ( Start time: 07:41:59 PM ) Total Marks: 1
>
> Economic factors focus on which one of the following concepts?
>
> Select correct option:
>
> Level of economic development
>
> Bureaucracy
>
> Behavioral pattern
>
> Stability of government
>
>
>
> Question # 7 of 20 ( Start time: 07:42:28 PM ) Total Marks: 1
>
> Gathering secondary information is one of the steps of developing the
> research plan. What does the meaning of secondary information in marketing
> research?
>
> Select correct option:
>
> That already exists somewhere in an organized form
>
> That does not currently exist in an organized form
>
> That already exists somewhere, having been collected for another purpose
>
> That the researcher can obtain through surveys and observation
>
>
>
> Question # 8 of 20 ( Start time: 07:42:53 PM ) Total Marks: 1
>
> The purpose of idea generation is to create a ___ of ideas. The purpose of
> succeeding stages is to ___ that number.
>
> Select correct option:
>
> Small number; reduce
>
> Small number; increase
>
> Large number; increase
>
> Large number; reduce
>
>
>
> Question # 9 of 20 ( Start time: 07:43:32 PM ) Total Marks: 1
>
> Hybrid marketing channels are also known as
>
> Select correct option:
>
> Vertical Marketing Systems
>
> Horizontal Marketing Systems
>
> Multinational Distribution Systems
>
> None of above
>
>
>
> Question # 10 of 20 ( Start time: 07:44:01 PM ) Total Marks: 1
>
> When a toy manufacturer advertises a product on Saturday-morning television
> and tells children to ask for the product at their favorite toy shops, it
> is implementing which one of the following policies from its promotion mix?
>
> Select correct option:
>
> Differentiated
>
> Penetration
>
> Push
>
> Pull
>
>
>
> Question # 11 of 20 ( Start time: 07:44:38 PM ) Total Marks: 1
>
> An MIS consists of people, equipment, and procedures to gather, sort, ___,
> evaluate, and distribute information to marketing decision makers.
>
> Select correct option:
>
> Test
>
> Test market
>
> Analyze
>
> Assess
>
>
>
> Question # 12 of 20 ( Start time: 07:45:38 PM ) Total Marks: 1
>
> ABC Research Group must guard against problems during the implementation
> phase of marketing research for its clients. Typically, management will not
> encounter which of these problems?
>
> Select correct option:
>
> Respondents who refuse to cooperate or give biased answers
>
> Interviewers who make mistakes or take shortcuts
>
> Interpreting and reporting the findings
>
> Primary data that conflict with secondary data
>
>
>
> Question # 13 of 20 ( Start time: 07:46:27 PM ) Total Marks: 1
>
> What might be the effect of a successful price increase on profits?
>
> Select correct option:
>
> Profit can increase
>
> Profit can decrease
>
> No change observed in profits
>
> Infinite change in profits
>
>
>
> Question # 15 of 20 ( Start time: 07:47:18 PM ) Total Marks: 1
>
> Public that influence the company's ability to obtain funds reflects which
> of the following publics?
>
> Select correct option:
>
> Financial publics
>
> Media publics
>
> Government publics
>
> Citizen-action publics
>
>
>
> Question # 16 of 20 ( Start time: 07:47:45 PM ) Total Marks: 1
>
> Which of the human wants are backed by buying power?
>
> Select correct option:
>
> Needs
>
> Wants
>
> Demands
>
> Exchange
>
>
>
> Question # 17 of 20 ( Start time: 07:48:14 PM ) Total Marks: 1
>
> When a firm sets out to analyze, plan, implement, and control sales force
> activities through sales force management. What does it set and design?
>
> Select correct option:
>
> Sales territories
>
> Sales force strategies
>
> Team selling efforts
>
> Promotional objectives
>
>
>
> Question # 18 of 20 ( Start time: 07:48:39 PM ) Total Marks: 1
>
> Environmental groups are one kind of which of the following publics?
>
> Select correct option:
>
> Citizen-action publics
>
> Media publics
>
> Government publics
>
> Local publics
>
>
>
> Question # 19 of 20 ( Start time: 07:49:07 PM ) Total Marks: 1
>
> According to Philip Kotler how many marketing management philosophies are
> there?
>
> Select correct option:
>
> Three
>
> Four
>
> Five
>
> Six
>
> Question # 20 of 20 ( Start time: 07:49:36 PM ) Total Marks: 1
>
> Which of the following three psychographic dimensions are MOST commonly
> used in market segmentation?
>
> Select correct option:
>
> Personality, perception and learning
>
> Personality, perception and behavior
>
> Motives attitudes and lifestyles
>
> Personality, social class and lifestyles
>
>
>
> Question # 1 of 20 ( Start time: 07:52:18 PM ) Total Marks: 1
>
> What can we say about the size of the business market compared to consumer
> markets?
>
> Select correct option:
>
>
>
> It is same
>
> It is smaller
>
> It is huge
>
> No need to compare
>
> Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1
>
> The information collected for the specific purpose at hand refers to which
> of the following data?
>
> Select correct option:
>
>
>
> Primary data
>
> Secondary data
>
> Encrypted data
>
> Bulk data
>
>
>
> Question # 3 of 20 ( Start time: 07:54:09 PM ) Total Marks: 1
>
> Which of the following set refers to the order of action in marketing
> control process?
>
> Select correct option:
>
>
>
> Measure performance – evaluate performance – corrective action – set goals
>
> Corrective action – set goals - measure performance – evaluate performance
>
> Set goals - Measure performance – evaluate performance - corrective action
>
> Set goals - Measure performance – corrective action – evaluate performance
>
>
>
> Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1
>
> The decline stage is marked by chronically decreasing profits.
>
> Select correct option:
>
>
>
> True
>
> False
>
>
>
> Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1
>
> What is the first step in target-cost pricing?
>
> Select correct option:
>
> Determine budget limitations
>
> Forecast sales
>
> Predict competitive reaction
>
> Define the market segment
>
>
>
> Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1
>
> Three common techniques sales managers use to boost sales force morale that
> include the organizational climate, sales quotas and which one of the
> following is the third technique?
>
> Select correct option:
>
> Positive incentives
>
> Positive thinking
>
> Positive recognition
>
> Positive feedback
>
>
>
> Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1
>
> When the size, purchasing power and profiles of business market segments
> can be determined, they are said to possess the requirement of being what?
>
> Select correct option:
>
> Measurable
>
> Accessible
>
> Substantial
>
> Actionable
>
>
>
> Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1
>
> If a company raises its price per unit, but keeps total fixed cost and
> variable cost per unit the same, the break-even point will be lower.
>
> Select correct option:
>
> True
>
> False
>
>
>
> Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1
>
> The information collected for the specific purpose at hand refers to which
> of the following data?
>
> Select correct option:
>
>
>
> Primary data
>
> Secondary data
>
> Encrypted data
>
> Bulk data
>
> Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1
>
> The decline stage is marked by chronically decreasing profits.
>
> Select correct option:
>
>
>
> True
>
> False
>
> Question # 6 of 20 ( Start time: 07:56:01 PM ) Total Marks: 1
>
> Which one of the following is a marketer's major positioning tool that has
> a direct impact on product or service performance; thus, it is closely
> linked to customer value and satisfaction?
>
> Select correct option:
>
>
>
> Product quality
>
> Product style
>
> Product design
>
> Product features
>
> Question # 7 of 20 ( Start time: 07:56:43 PM ) Total Marks: 1
>
> Delivery of customer satisfaction at a profit is known as:
>
> Select correct option:
>
>
>
> Sales
>
> Price
>
> Marketing
>
> Value
>
> Question # 8 of 20 ( Start time: 07:57:46 PM ) Total Marks: 1
>
> A firm establishes which of the following pricing objectives to maintain or
> increase its product's sales in relation to total industry sales?
>
> Select correct option:
>
>
>
> Cash flow
>
> Sales potential
>
> Product quality
>
> Market share
>
>
>
> Question # 10 of 20 ( Start time: 07:59:58 PM ) Total Marks: 1
>
> Which of the following is a way in which a firm can respond to the price
> change by the competitor?
>
> Select correct option:
>
>
>
> Reduce price
>
> Reduce the quality
>
> Question # 11 of 20 ( Start time: 08:00:20 PM ) Total Marks: 1
>
> Lawyers, accountants, and other professionals typically price by adding a
> standard markup for profit that reflects which one of the following
> concepts?
>
> Select correct option:
>
>
>
> Cost-plus pricing
>
> Value-based pricing
>
> Break-even price
>
> Penetration pricing
>
>
>
> Question # 12 of 20 ( Start time: 08:01:22 PM ) Total Marks: 1
>
> Four common sources of internal data include the accounting department,
> operations, the sales force and the other one?
>
> Select correct option:
>
>
>
> Owners
>
> Stockholders
>
> Marketing department
>
> Quality control department
>
> Question # 13 of 20 ( Start time: 08:01:59 PM ) Total Marks: 1
>
> The set of marketing tools a firm uses to implement its marketing strategy
> refers to which one of the following concepts?
>
> Select correct option:
>
>
>
> Promotion mix
>
> Product mix
>
> Marketing mix
>
> Marketing effort
>
>
>
> Question # 14 of 20 ( Start time: 08:03:16 PM ) Total Marks: 1
>
> Which one of the following groups of people gets the product exposure but
> is not often perceived by the majority of potential buyers as typical
> consumers?
>
> Select correct option:
>
>
>
> Early Adopter
>
> Early Majority
>
> Late Majority
>
> Innovators
>
>
>
> Question # 15 of 20 ( Start time: 08:04:02 PM ) Total Marks: 1
>
> Which one of the following is a first step of the marketing process?
>
> Select correct option:
>
>
>
> Selecting target markets
>
> Analyzing marketing opportunities
>
> Managing the marketing effort
>
> Developing the marketing mix
>
>
>
> Question # 16 of 20 ( Start time: 08:04:56 PM ) Total Marks: 1
>
> What is the purpose of intranets?
>
> Select correct option:
>
>
>
> Buying and selling processes
>
> Business-to-business purchasing
>
> Communication among employees
>
> Maintaining customer relations
>
>
>
> Question # 17 of 20 ( Start time: 08:05:32 PM ) Total Marks: 1
>
> If a retailer needed help with store design and training sales personnel,
> it would most likely use the services of which of the following
> wholesalers?
>
> Select correct option:
>
>
>
> Full-service wholesaler
>
> Full-price wholesaler
>
> Rack jobber
>
> Cash-and-carry wholesaler
>
>
>
> Question # 18 of 20 ( Start time: 08:07:00 PM ) Total Marks: 1
>
> Pak Suzuki Motor Company needs to assess the company's image relative to a
> new competitor. The time schedule is flexible, the research budget is very
> limited and a low response rate will not be a major problem. Which one of
> the following survey would be used by Pak Suzuki Motor Company?
>
> Select correct option:
>
>
>
> Mail
>
> Telephone
>
> Personal interview
>
> Population
>
>
>
> Question # 19 of 20 ( Start time: 08:08:32 PM ) Total Marks: 1
>
> There are several competitors in the market and all behave like then how
> would your company react to such type of competitors?
>
> Select correct option:
>
>
>
> Analyze a typical competitor
>
> Analyze all competitors
>
> No need to analyze any competitor
>
> Analyze all competitors on the basis of their size
>
>
>
> Question # 20 of 20 ( Start time: 08:09:45 PM ) Total Marks: 1
>
> If a company's customers are concentrated in a small geographic area and
> the company sells technical products, which promotion method will it most
> likely use?
>
> Select correct option:
>
>
>
> Advertising
>
> Publicity
>
> Personal selling
>
> Sales promotion
>
>
>
> --
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> *
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>
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>
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