Tuesday, January 31, 2012

(Attock VU Group) MGT301 Quiz No.5

MGT301  Quiz No.5

Last Date 31-01-2012

 

Once a product prototype is developed, it is ready to enter into which of the following stage of new product development? 
Select correct option: 

Commercialization 
Idea screening 
Concept development 
Test marketing

 

Which one of followings is not a positioning task 
Select correct option: 

Identify the a set of possible competitive advantage 
Choosing the right competitive advantage 
Selecting the target market 
Selecting the positioning strategy

 

Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer? 
Select correct option: 
Family 
Social class 
Opinion leader 
Reference group

 

Is an inventory supply system that operates with very low inventories and requires fast, on-time delivery. 
Select correct option: 

JIT(Just In Time) 
Supply Chain Management

 

Which of the following statements about rebates is true? 
Select correct option: 
Refunds paid to consumers after a purchase. 
Final consumer gets a producer's price reduction. 
Offered but then never request the refund. 
All of the above.

 

 

 

 

transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? 
Select correct option: 

Straight rebuy purchase 
Delayed purchase 
New-task purchase 
Modified rebuy purchase

 

Which of the following set refers to the order of action in marketing control process? 
Select correct option: 

Measure performance – evaluate performance – corrective action – set goals 
Corrective action – set goals - measure performance – evaluate performance 
Set goals - Measure performance – evaluate performance - corrective action 
Set goals - Measure performance – corrective action – evaluate performance

 

Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories? 
Select correct option: 

Private brands 
Product attributes 
Consumer products 
Product mixes

 

You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product? 
Select correct option: 

Material and parts 
Capital items
Supplies and services
None of the given options

 

Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? 
Select correct option: 

Publicity 
Sales promotion 
Personal selling 
Public relations

 

A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer? 
Select correct option: 

Undifferentiated marketing strategy 
Differentiated marketing strategy 
Concentrated marketing strategy 
Custom marketing strategy

 

Which one of the following groups of people gets the product exposure but is not often perceived by the majority of potential buyers as typical consumers? 
Select correct option: 
Early Adopter 
Early Majority 
Late Majority 
Innovators

 

Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method? 
Select correct option: 

Penetration pricing 
Skimming pricing 
Competition-Based Pricing 
Cost-Based Pricing

 

Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a ________ store. 
Select correct option: 

Department 
Discount 
Specialty 
Convenience

 me: Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS? 
Select correct option: 

Corporate 
Contractual 
Conventional 
Administered

 

Which one of the following option open to smaller firms that serves some part of the market that is not likely to attract the attention of the larger firms? 
Select correct option: 

Market leader 
Market challenger 
Market follower 
Market niche

 

Sale is decreasing due to substitute product, this statement related to which one of the following research? 
Select correct option: 
Causal research 
Observational research 
Experimental research 
Survey research

 

Which one of the following is NOT base for marketing segmentation? 
Select correct option: 
Consumer markets 
Industrial markets 
Business markets 
International markets

 

Which one of the following research instrument is used to collect large amount of information at the low cost? 
Select correct option: 

Mail questionnaires 
Telephone interviewing 
Personal interviewing

 

The purpose of idea generation is to create a ___ of ideas. The purpose of succeeding stages is to ___ that number. 
Select correct option: 

Small number; reduce 
Small number; increase 
Large number; increase 
Large number; reduce

 

 

 

 

 

Segments of consumers having similar needs and buying behavior even they are located in different countries" refers to which of the following segmentation?

Select correct option:

 

International marketing segmentation

Consumer marketing segmentation

Business marketing segmentation

Intermarket segmentation

 

Which one of the following steps comes after identifying and defining problem in marketing research?

Select correct option:

 

Interpretation

Implementation

Developing the research plan

Observation

There are __ ways through which the organizations change their prices to meet the change in demand of a product.

Select correct option:

 

1

2

Gillette was the first marketer of disposable razors to offer a product specifically designed for men. This is an example of segmentation using which of the following variables?

Select correct option:

 

Demographic

Psychographic

Geographic

Product use

 

Whether the price raised or lowered, the action will affect on:

Select correct option:

 

Buyers

Competitors

Competitors

All of above

 

Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels?

Select correct option:

 

Producer, agents, wholesalers, retailers, consumers

Producer, wholesalers, consumers

Producer, wholesalers, retailers, consumers

Producer, industrial distributor, wholesalers, retailers, consumers

 

High involvement in purchase and perceive a significant differences among brands comes in which type of buying behavior.

Select correct option:

 

Dissonance-reducing buying behavior

Complex buying behavior

Variety-seeking buying behavior

Habitual buying behavior

 

Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a ________ store.

Select correct option:

 

Department

Discount

Specialty

Convenience

 

A cash-and-carry wholesaler would be expected to:

Select correct option:

 

Provide transportation

Handle high turnover products

Carry a wide variety of products

Provide a wide range of services

 

Question # 1 of 20 ( Start time: 07:05:32 PM ) Total Marks: 1

Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment?

Select correct option:

The supplier

The Competitor

The company

The public

 

High involvement in purchase and perceive a significant differences among brands comes in which type of buying behavior.

Select correct option:

Dissonance-reducing buying behavior

Complex buying behavior

Variety-seeking buying behavior

Habitual buying behavior

 

Question # 3 of 20 ( Start time: 07:06:30 PM ) Total Marks: 1

Which one of the following is the final stage of the selling process?

Select correct option:

Closing

Trial close

Presentation

Follow-up

 

Question # 4 of 20 ( Start time: 07:07:01 PM ) Total Marks: 1

The process of shaping and refining potential product ideas refers to which one of the following options?

Select correct option:

Prototype development

Concept development

Test marketing

Idea screening

 

Question # 5 of 20 ( Start time: 07:08:28 PM ) Total Marks: 1

The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

Select correct option:

Stated business ideas

Target markets

Competition

Area of expertise

 dua4566: 2

 waqas.vu09: 2

7:09 PM sweetlook44: Quiz Start Time: 07:05 PM

Time Left 88

sec(s)

 

The BCG growth-share matrix classifies which of the following four types of SBUs?

Select correct option:

Product; price; promotion; placement

Sales; market share; price; promotion

Stars; cash cows; question marks; dogs

Planning; organizing; leading; controlling

 

Question # 7 of 20 ( Start time: 07:09:28 PM ) Total Marks: 1

Four common sources of internal data include the accounting department, operations, the sales force and the other one?

Select correct option:

Owners

Stockholders

Marketing department

Quality control department

 me: 2??

 

Question # 8 of 20 ( Start time: 07:10:08 PM ) Total Marks: 1

What is our business? Who's our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts?

Select correct option:

Objectives and goals

Mission statement

Business portfolio

Operational strategies

 

Question # 9 of 20 ( Start time: 07:11:06 PM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?

Select correct option:

Focus groups

Mail surveys

Personal interviews

Observation

 

Question # 10 of 20 ( Start time: 07:11:55 PM ) Total Marks: 1

Which product life cycle stage features an emphasis on informative promotion, development of distribution channels and low sales?

Select correct option:

Market establishment

Market introduction

Market growth

Market maturity

 

Question # 11 of 20 ( Start time: 07:13:08 PM ) Total Marks: 1

Annual licensing fees and monthly rent for a day care center are examples of which one of the following costs?

Select correct option:

Fixed costs

Variable costs

Derived costs

Total costs

 

Question # 12 of 20 ( Start time: 07:14:23 PM ) Total Marks: 1

General pricing approaches and pricing strategies are ______ things.

Select correct option:

One and the same things

Different things

 

Question # 13 of 20 ( Start time: 07:15:02 PM ) Total Marks: 1

Publics including workers, managers, volunteers and the board of directors show which of the following publics?

Select correct option:

Citizen-action publics

Local publics

General publics

Internal Publics

 

Question # 14 of 20 ( Start time: 07:15:40 PM ) Total Marks: 1

In which strategy company spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers.

Select correct option:

Pull Strategy

Positioning Strategy

Push Strategy

Segmentation Strategy

 

Question # 15 of 20 ( Start time: 07:16:09 PM ) Total Marks: 1

Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?

Select correct option:

Contests

Premiums

Telephone surveys

Coupons

 

Question # 16 of 20 ( Start time: 07:16:46 PM ) Total Marks: 1

To attract customers into stores, ABC Company advertises its milk at less than cost, hoping that customers will purchase other groceries as well. It reflects which one of the following pricing strategy?

Select correct option:

Special-event pricing

Experience curve pricing

Superficial discounting

Loss leader pricing

 

Question # 18 of 20 ( Start time: 07:18:03 PM ) Total Marks: 1

Beyond quality level, high quality also can mean high levels of quality consistency. Here, "Freedom from defects and consistency in delivering a targeted level of performance" refers to which of the following qualities?

Select correct option:

Perceived quality

Product quality

Adherence quality

Conformance quality

 

Question # 19 of 20 ( Start time: 07:19:03 PM ) Total Marks: 1

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?

Select correct option:

Marketing strategy

Marketing mix

Market offering

Marketing plan

 

Question # 20 of 20 ( Start time: 07:19:37 PM ) Total Marks: 1

Making more sales to current customers without changing a firm's products refers to which of the following strategies?

Select correct option:

Market development

Market growth

Market penetration

Product development

 

Question # 1 of 20 ( Start time: 07:22:45 PM ) Total Marks: 1

The environment that is made up of institutions and other forces affecting society's basic values, perceptions, preferences and behaviors shows which of the following environment?

Select correct option:

Cultural environment

Fictitious environment

Natural environment

Political environment

 

 

 

 

 

Which one of the following is NOT a part of market potential

Select correct option:

Size

Growth rate

Size and growth rate

Inflation

 

Question # 4 of 20 ( Start time: 07:24:21 PM ) Total Marks: 1

Most of fast moving consumer goods (FMCG) companies are using _____ for the distribution of their products.

Select correct option:

Intensive Distribution

Exclusive Distribution

Selective Distribution

None of above

 

Question # 5 of 20 ( Start time: 07:24:53 PM ) Total Marks: 1

Three main strategies for intensive growth are market penetration, product development and the other one?

Select correct option:

Product improvement

Market saturation

Market growth

Market development

 

Question # 6 of 20 ( Start time: 07:25:21 PM ) Total Marks: 1

People vary in their emphasis on serving themselves versus serving others reflects which of the following views?

Select correct option:

People's views of themselves

People's views of others

People's views of organizations

People's views of societies

 

Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1

What is the first step in target-cost pricing?

Select correct option:

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

 

Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1

Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?

Select correct option:

Positive incentives

Positive thinking

Positive recognition

Positive feedback

 

Question # 9 of 20 ( Start time: 07:27:26 PM ) Total Marks: 1

Which of the following is NOT a part of the macro-environment?

Select correct option:

Demographic forces

Natural forces

Competitors' forces

Political forces

 

Question # 10 of 20 ( Start time: 07:27:58 PM ) Total Marks: 1

Defining the problem and research objectives; developing the research plan; collecting information; analyzing the information; and presenting the findings, these are steps of which of the following steps?

Select correct option:

Marketing survey

Marketing intelligence

Marketing research

Marketing study

 

Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1

When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?

Select correct option:

Measurable

Accessible

Substantial

Actionable

 

Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the same, the break-even point will be lower.

Select correct option:

True

False

 

 

 

Question # 15 of 20 ( Start time: 07:31:09 PM ) Total Marks: 1

Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?

Select correct option:

Marketing concept

Societal marketing concept

Product concept

Production concept

 

Question # 16 of 20 ( Start time: 07:31:43 PM ) Total Marks: 1

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Select correct option:

Straight rebuy purchase

Delayed purchase

New-task purchase

Modified rebuy purchase

 

Question # 17 of 20 ( Start time: 07:32:19 PM ) Total Marks: 1

Which one of the following pricing policy may result in losing money on the product?

Select correct option:

Price leader

Psychological discounting

Penetration pricing

Special-event pricing

 

Question # 18 of 20 ( Start time: 07:33:19 PM ) Total Marks: 1

"How are you telling consumers in your target group about your product" This question belongs to which marketing concept?

Select correct option:

Product

Price

Place

Promotion

Question # 19 of 20 ( Start time: 07:33:47 PM ) Total Marks: 1

Which of the following is NOT an internal factor while setting the price of a new product?

Select correct option:

Marketing Strategy

Objectives

Marketing Mix

None of the above

 

 

Question # 20 of 20 ( Start time: 07:34:47 PM ) Total Marks: 1

For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs?

Select correct option:

Fixed costs

Variable costs

Derived costs

Total costs

 

Question # 1 of 20 ( Start time: 07:38:58 PM ) Total Marks: 1

In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?

Select correct option:

Base-point pricing

Freight absorption pricing

Transfer pricing

Zone pricing

 dua4566: 1

 

Question # 2 of 20 ( Start time: 07:39:23 PM ) Total Marks: 1

Which one of the following is suspicious of change and adopts only after the product is no longer considered an innovation?

Select correct option:

Late majority

Early Adopter

Early Majority

Laggards

 

Question # 3 of 20 ( Start time: 07:40:00 PM ) Total Marks: 1

Which one of these is form of direct marketing?

Select correct option:

Face to face marketing

Catalog marketing

Kiosk marketing

All of above

 

Question # 4 of 20 ( Start time: 07:40:35 PM ) Total Marks: 1

Learning occurs through the interplay of all of the following EXCEPT which one of the following?

Select correct option:

Drives

Stimuli

Cues

Behavior

Question # 5 of 20 ( Start time: 07:41:21 PM ) Total Marks: 1

Unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment refers to which one of the following?

Select correct option:

Belief

Culture

Personality

Self-awareness

Question # 6 of 20 ( Start time: 07:41:59 PM ) Total Marks: 1

Economic factors focus on which one of the following concepts?

Select correct option:

Level of economic development

Bureaucracy

Behavioral pattern

Stability of government

 

Question # 7 of 20 ( Start time: 07:42:28 PM ) Total Marks: 1

Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?

Select correct option:

That already exists somewhere in an organized form

That does not currently exist in an organized form

That already exists somewhere, having been collected for another purpose

That the researcher can obtain through surveys and observation

 

Question # 8 of 20 ( Start time: 07:42:53 PM ) Total Marks: 1

The purpose of idea generation is to create a ___ of ideas. The purpose of succeeding stages is to ___ that number.

Select correct option:

Small number; reduce

Small number; increase

Large number; increase

Large number; reduce

 

Question # 9 of 20 ( Start time: 07:43:32 PM ) Total Marks: 1

Hybrid marketing channels are also known as

Select correct option:

Vertical Marketing Systems

Horizontal Marketing Systems

Multinational Distribution Systems

None of above

 

Question # 10 of 20 ( Start time: 07:44:01 PM ) Total Marks: 1

When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favorite toy shops, it is implementing which one of the following policies from its promotion mix?

Select correct option:

Differentiated

Penetration

Push

Pull

 

Question # 11 of 20 ( Start time: 07:44:38 PM ) Total Marks: 1

An MIS consists of people, equipment, and procedures to gather, sort, ___, evaluate, and distribute information to marketing decision makers.

Select correct option:

Test

Test market

Analyze

Assess

 

Question # 12 of 20 ( Start time: 07:45:38 PM ) Total Marks: 1

ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?

Select correct option:

Respondents who refuse to cooperate or give biased answers

Interviewers who make mistakes or take shortcuts

Interpreting and reporting the findings

Primary data that conflict with secondary data

 

Question # 13 of 20 ( Start time: 07:46:27 PM ) Total Marks: 1

What might be the effect of a successful price increase on profits?

Select correct option:

Profit can increase

Profit can decrease

No change observed in profits

Infinite change in profits

 

Question # 15 of 20 ( Start time: 07:47:18 PM ) Total Marks: 1

Public that influence the company's ability to obtain funds reflects which of the following publics?

Select correct option:

Financial publics

Media publics

Government publics

Citizen-action publics

 

Question # 16 of 20 ( Start time: 07:47:45 PM ) Total Marks: 1

Which of the human wants are backed by buying power?

Select correct option:

Needs

Wants

Demands

Exchange

 

Question # 17 of 20 ( Start time: 07:48:14 PM ) Total Marks: 1

When a firm sets out to analyze, plan, implement, and control sales force activities through sales force management. What does it set and design?

Select correct option:

Sales territories

Sales force strategies

Team selling efforts

Promotional objectives

 

Question # 18 of 20 ( Start time: 07:48:39 PM ) Total Marks: 1

Environmental groups are one kind of which of the following publics?

Select correct option:

Citizen-action publics

Media publics

Government publics

Local publics

 

Question # 19 of 20 ( Start time: 07:49:07 PM ) Total Marks: 1

According to Philip Kotler how many marketing management philosophies are there?

Select correct option:

Three

Four

Five

Six

Question # 20 of 20 ( Start time: 07:49:36 PM ) Total Marks: 1

Which of the following three psychographic dimensions are MOST commonly used in market segmentation?

Select correct option:

Personality, perception and learning

Personality, perception and behavior

Motives attitudes and lifestyles

Personality, social class and lifestyles

 

Question # 1 of 20 ( Start time: 07:52:18 PM ) Total Marks: 1

What can we say about the size of the business market compared to consumer markets?

Select correct option:

 

It is same

It is smaller

It is huge

No need to compare

Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1

The information collected for the specific purpose at hand refers to which of the following data?

Select correct option:

 

Primary data

Secondary data

Encrypted data

Bulk data

 

Question # 3 of 20 ( Start time: 07:54:09 PM ) Total Marks: 1

Which of the following set refers to the order of action in marketing control process?

Select correct option:

 

Measure performance – evaluate performance – corrective action – set goals

Corrective action – set goals - measure performance – evaluate performance

Set goals - Measure performance – evaluate performance - corrective action

Set goals - Measure performance – corrective action – evaluate performance

 

Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1

The decline stage is marked by chronically decreasing profits.

Select correct option:

 

True

False

 

Question # 7 of 20 ( Start time: 07:25:49 PM ) Total Marks: 1

What is the first step in target-cost pricing?

Select correct option:

Determine budget limitations

Forecast sales

Predict competitive reaction

Define the market segment

 

Question # 8 of 20 ( Start time: 07:26:54 PM ) Total Marks: 1

Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third technique?

Select correct option:

Positive incentives

Positive thinking

Positive recognition

Positive feedback

 

Question # 11 of 20 ( Start time: 07:28:33 PM ) Total Marks: 1

When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?

Select correct option:

Measurable

Accessible

Substantial

Actionable

 

Question # 14 of 20 ( Start time: 07:30:47 PM ) Total Marks: 1

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit the same, the break-even point will be lower.

Select correct option:

True

False

 

Question # 2 of 20 ( Start time: 07:53:25 PM ) Total Marks: 1

The information collected for the specific purpose at hand refers to which of the following data?

Select correct option:

 

Primary data

Secondary data

Encrypted data

Bulk data

Question # 4 of 20 ( Start time: 07:54:43 PM ) Total Marks: 1

The decline stage is marked by chronically decreasing profits.

Select correct option:

 

True

False

Question # 6 of 20 ( Start time: 07:56:01 PM ) Total Marks: 1

Which one of the following is a marketer's major positioning tool that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction?

Select correct option:

 

Product quality

Product style

Product design

Product features

Question # 7 of 20 ( Start time: 07:56:43 PM ) Total Marks: 1

Delivery of customer satisfaction at a profit is known as:

Select correct option:

 

Sales

Price

Marketing

Value

Question # 8 of 20 ( Start time: 07:57:46 PM ) Total Marks: 1

A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales?

Select correct option:

 

Cash flow

Sales potential

Product quality

Market share

 

Question # 10 of 20 ( Start time: 07:59:58 PM ) Total Marks: 1

Which of the following is a way in which a firm can respond to the price change by the competitor?

Select correct option:

 

Reduce price

Reduce the quality

Question # 11 of 20 ( Start time: 08:00:20 PM ) Total Marks: 1

Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?

Select correct option:

 

Cost-plus pricing

Value-based pricing

Break-even price

Penetration pricing

 

Question # 12 of 20 ( Start time: 08:01:22 PM ) Total Marks: 1

Four common sources of internal data include the accounting department, operations, the sales force and the other one?

Select correct option:

 

Owners

Stockholders

Marketing department

Quality control department

Question # 13 of 20 ( Start time: 08:01:59 PM ) Total Marks: 1

The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?

Select correct option:

 

Promotion mix

Product mix

Marketing mix

Marketing effort

 

Question # 14 of 20 ( Start time: 08:03:16 PM ) Total Marks: 1

Which one of the following groups of people gets the product exposure but is not often perceived by the majority of potential buyers as typical consumers?

Select correct option:

 

Early Adopter

Early Majority

Late Majority

Innovators

 

Question # 15 of 20 ( Start time: 08:04:02 PM ) Total Marks: 1

Which one of the following is a first step of the marketing process?

Select correct option:

 

Selecting target markets

Analyzing marketing opportunities

Managing the marketing effort

Developing the marketing mix

 

Question # 16 of 20 ( Start time: 08:04:56 PM ) Total Marks: 1

What is the purpose of intranets?

Select correct option:

 

Buying and selling processes

Business-to-business purchasing

Communication among employees

Maintaining customer relations

 

Question # 17 of 20 ( Start time: 08:05:32 PM ) Total Marks: 1

If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?

Select correct option:

 

Full-service wholesaler

Full-price wholesaler

Rack jobber

Cash-and-carry wholesaler

 

Question # 18 of 20 ( Start time: 08:07:00 PM ) Total Marks: 1

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?

Select correct option:

 

Mail

Telephone

Personal interview

Population

 

Question # 19 of 20 ( Start time: 08:08:32 PM ) Total Marks: 1

There are several competitors in the market and all behave like then how would your company react to such type of competitors?

Select correct option:

 

Analyze a typical competitor

Analyze all competitors

No need to analyze any competitor

Analyze all competitors on the basis of their size

 

Question # 20 of 20 ( Start time: 08:09:45 PM ) Total Marks: 1

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

Select correct option:

 

Advertising

Publicity

Personal selling

Sales promotion



--
Zindagi mein 2 Logo ka buhat khayal rahkoooo

Ist woh jiss ney tumhari jeet ke Liye buhat kuch hara hoo (Father)

2nd woh jiss ko tum ney har dukh me pukaara hoo (Mother)

Regards, 
Umair Saulat

--
██████████████████ Basic Group Rules ███████████████████
Immoral & Rudish talk, Earning program links, Cell number for friendship purpose, Websites/Groups Links, Adult contents, Criticize-able Islamic stuff, Spreading disruption, Spamming are strictly prohibited and banned in group.
█████████████████████████████████████████████████
 
Follow these detailed Group Rules, otherwise you will be banned at any time.
https://docs.google.com/document/d/1YJxA8x3_U7C1lRc0EXfLrJpco4A1XkB1vDxOTqOd3Jg/edit?hl=en&authkey=CNDy9tkJ
 
Group Email Address:
Attock-VU-Group@Googlegroups.Com
 
Join group by sending a blank email from University ID at:
Attock-VU-Group+Subscribe@Googlegroups.Com
 
Join us at http://www.Vusr.net for Papers,Assignments,GDBs, Quizes.
 
████████████ Click here to Join this group at Facebook:████████████
♥ ♥ ♥ https://www.facebook.com/home.php?sk=group_111877855568034 ♥ ♥ ♥
█████████████████████████████████████████████████

No comments:

Post a Comment